Catching Your Dreams: Luxury Travel Centred Around Events that Elevate & Inspire
- theluxuryaesthete
- Jan 15
- 2 min read
Updated: Feb 3
Luxury travel is not just about lush interiors (as much as we enjoy those aspects); it’s about the opportunity to step into new worlds. Unique experiences which enable you to envisage yourself at another level. There’s been a lot said - by elite athletes and business gurus alike - about the power of visualising yourself crossing the finishing line. Well…why not take yourself to the finish line - quite literally? And harness the power of that feeling?
In his book, Dr. David Hamilton, …add section
The Fat Ice (Zell am See, Austria)
What is it? Revived in 2019 by Ferdi Porsche, the event blends classic and modern car culture with stunt shows, skijoring, and music, celebrating "fun over speed" in the Alps. Organised next to Porsche’s showroom in its home (HoldCo) country of Austria, the event is organised adjacent to the aviation centre of Kaprun on the Zell am See lake (convenient for those arriving via helicopter to the helipad).
What does it symbolise? Freedom & Fun. The cars racing (and on display) range from Brabus and Bentleys (an entire line brought in from the UK just for the event) to Toyotas and Ford trucks expertly dragging along the pure white track. Money doesn’t necessarily buy performance - the focus is on the skills. The skills to maneeuver a speeding vehicle across icy tracks… add to that the skill set of the skier or snowboarder being pulled along - and the feeling is unanimous - conquering the tracks, or conquering the piste is achievable, with proper equipment, training and mindset - and it can feel glorious, liberating and FUN!
Leave feeling inspired, relaxed and refreshed - the Alpine air helps with mitochondria renewal.
Complimentary Activities
Test your Skiing Skills Amidst Stunning Scenery: Kaprun, Kitzsteinhorn and the “Top of Salzburg”




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